Some may argue that whether or not a company does a good job of branding is a peripheral concern for most companies, but the truth is that branding is not only significant for organizations, branding can lead to a company's success. Such is the case for Apple, the world leader in digital devices and software, with more than $32 billion in net income, and makes in the ballpark $18 billion profit per year. By understanding the importance of branding, Apple set out to create a strategy that would enable their company to set itself apart from its competitors.

Apple’s branding was so successful because they took into account what the audience wanted and their marketing campaigns were perfectly executed.